How To Get Quality Website Traffic Using Keywords
I remember when we first got started, we thought the key to making a lot of money was to get tons of free website traffic, but thank goodness we learned very fast that quality free website traffic is the key to getting your website to make money.
Thankfully, more and more Internet marketers are beginning to discover that quality website traffic is much more important, in many cases than the quantity of traffic.
Most marketers have shifted towards doing more keyword research to address this problem, so your website gets targeted website traffic. Who want’s to get traffic to their website from internet surfers that are not looking for what you are selling?
The real question you should be asking yourself is, how can you find the best keywords for your website using keyword research to find the best keywords that will deliver visitors that are looking to buy your products and services from you?
Keyword research is not always so cut and dry, I wish it was. This is where you will need to start thinking outside the box when doing your keyword research and seeking answers that will help you with your research.
So, how are you going to get quality traffic without focusing on the quantity of traffic?
You might be asking yourself this right now, I need more sales so would more traffic get me more sales?
The answer is NO! Don’t you think it would be better to get fewer visitors that are interested in what you are selling so you can make more sales?
You need to find out what is working well for your competition and learn how to do your keyword research better than your competition does their research.
You can use our free keyword research tool to help you with the other keyword research tools below.
If you are wondering how you can do this, consider visiting the popular keyword research sites. Use our free keyword suggestion tool and other keyword tools, by typing in the keywords you are considering, and taking the time to really study the top 20 results from each of these tools.
The tools you might want to use for this exercise include: SEO Book, WordTracker, Google Sandbox Tool, and any other tools you have been using in order to narrow your selection of keywords.
Take the time and carefully study the websites that you will be competing with, to see how you can improve on what they are doing.
Make sure while you are studying these websites be sure to take a look at other keywords that are being promoted on these websites.
Make a keyword list and see what keyword ideas come from your keyword list that you just did.
When picking keywords, you want to find what keywords are well searched in the search engines. You also want to find keywords that have little competition. It’s going to be very important for you to find a balance between the two.
The ideal keyword will be well searched AND offer little competition. Avoid spending too much time and/or energy on one or the other.
Instead, you need to find the best keywords that will work well for both situations.
When writing your content, you want to offer your readers relevant information that will be helpful to them.
Make sure the content you writing has the keywords in it. If you want your website to ranking for the keywords you picked out, you must use the keywords in your content, this is a must.
The main thing that is going to make you money, isn’t getting people to your website in the first place, it will be keeping your readers on your website longer than 3 seconds.
You can do it, but it will never work if you are not offering your readers something of substance, your reader need to be wowed.
More importantly though, you will need to offer your readers something better and more engaging than your competition.
Learn to appeal to your readers on an emotional level, this will allow you to pull them in. If you figure this out, half the battle has been won for you.
Do this by finding and using the right keywords. Learn to focus on quality rather than quantity. Using the correct keywords will have your conversion rate soaring.
Please leave your comments below if this keyword research article helped you.
Bill Portnova & Mike Murphy